Brilliant Earth disclosed a proposed class action accusing its online jewelry business of sharing shoppers’ information with advertising and analytics companies without consent, according to its November 5 quarterly filing.
Elisa Eguiarte filed the lawsuit against Brilliant Earth, LLC on September 9 in the U.S. District Court for the Northern District of California. Her complaint alleges that tracking technologies associated with Meta, Google, TikTok and OpenAI intercepted or disclosed personal and product-purchase information from the jeweler’s website. Those four companies are identified as third parties, not defendants.
The complaint challenges the website’s privacy assurances and alleges that the sharing occurred without the required consent. It seeks to represent website visitors nationwide and in California, and brings claims under federal communications-privacy law and several California privacy and computer-access provisions.
Eguiarte is seeking damages and court orders addressing the alleged conduct. The complaint presents allegations and requests for relief, not a court judgment.
In the November 5 disclosure, Brilliant Earth said its response to the complaint was not yet due and that it intended to “vigorously defend the claims.” The company said it could not predict the outcome or estimate the amount or range of a potential loss.
About the Author
Erica Diggs is a GIA Graduate Gemologist, bench jeweler, CAD designer and diamond setter, and the founder and editor of Drip With Diggs.
