The Fantasy Bra is back on the runway, and Kylie Jenner wore the return. At the Victoria’s Secret Fashion Show in Los Angeles on October 18, Jenner made her runway debut for the brand in a piece built with Jacob & Co. The headline is the price. The real story is the scale of the work behind it.
The $50 million Fantasy Bra
Vogue reports that the design holds 4,410 natural diamonds around a 75.54-carat radiant-cut Fancy Vivid yellow diamond. Fifteen craftspeople spent more than 1,000 hours on the piece, which weighs just under four pounds. Jacob & Co. founder Jacob Arabo said the centerpiece alone was valued at $22 million. The $50 million total is the reported valuation attached to the Fantasy Bra, not a public independent appraisal.
This is the first Fantasy Bra to return to the Victoria’s Secret runway since Elsa Hosk wore the 2018 design. The collaboration with Jacob & Co. gives the relaunch a distinctly jewelry-house scale: a large, exceptionally rare center stone, a field of natural diamonds, and a garment engineered to move under runway lights.
Victoria’s Secret previewed the return of the Fantasy Bra on its official Instagram. Kylie’s runway moment and the full show are also available through the brand’s official YouTube coverage.
A Journe reaches the top of its estimate
At Antiquorum’s October 18 New York sale, an early 2003 F.P. Journe Octa Calendrier in platinum sold for $800,000, the top of its $400,000 to $800,000 estimate. The 38-millimeter watch pairs a yellow-gold dial with the early brass-plate Calibre 1300, an annual calendar with retrograde date, and a power reserve exceeding 120 hours. Antiquorum describes the example as an original-owner watch and notes that just 19 were made in 2003; it came with its original box and papers.
Cartier’s one-of-one Crash closes at $650,000
The same sale delivered $650,000 for a Cartier Crash New Special Order, reference WGCH0135. Antiquorum identifies it as a unique piece in 18-karat white gold, with a grey fumé dial and British racing green Roman numerals. The manual-winding watch measures 25 by 38 millimeters and was estimated at $400,000 to $700,000. Its result lands near the middle of the range, underscoring how strongly singular commissions can perform when the right collectors are in the room.
More than 200 jewels emerge from a Worcestershire attic
An estate collection of more than 200 antique and vintage jewels, kept in a Worcestershire family’s attic for decades, is scheduled for auction at Elmwood on October 21. Forbes reports a presale estimate of £150,000 and says every lot is being offered without reserve. The group spans more than 200 years, with substantial material from the Art Deco period. Among the pictured highlights is a Cartier diamond bow brooch from around 1905, estimated at £1,000 to £1,500.
Fall’s jewelry mood turns expressive
Byrdie’s fall forecast puts personality ahead of restraint. Its eight directions include Art Deco geometry, tasseled details, animal and nature motifs, jewelry-like watches, drop earrings, playful color, ornamental belts, and oversized brooches. The common thread is adornment meant to be seen and worn, not saved for a special occasion. After seasons of quiet understatement, the forecast points to pieces with movement, texture, and a little theater.
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What to watch
This week’s stories move between spectacle and collectability: an extraordinary runway jewel, two high-profile watch results, a hidden estate collection, and a forecast for more expressive personal style. Together, they show jewelry being valued in several ways at once: as craft, as rarity, as history, and as something people want to wear now.
We’ll keep bringing the week’s strongest jewelry stories together here every Monday, and reserve standalone coverage for the developments that call for a closer look.
